At Playota, I led the end-to-end visual design of a global fantasy gaming platform that merged blockchain, Web3, and fantasy sports. My responsibility went beyond core UX. I shaped the entire visual storytelling layer, making Playota one of the most visually immersive projects I’ve worked on.

Visual Heavy Design

Playota was a design-first product. Every interface, illustration, and character was crafted to deepen player immersion and strengthen brand identity. I introduced a futuristic, collectible-card inspired design language that became the foundation across product, web, and marketing touchpoints.

Building With AI as a Creative Partner

A key innovation was the integration of AI in design workflows. I used AI to generate characters, illustrations, and assets that gave Playota a unique, futuristic edge. These visuals powered not only the gameplay experience but also social media campaigns, marketing creatives, and community engagement visuals.

I believe AI doesn’t replace designers. It replaces those who don’t use it. At Playota, I proved how AI can amplify creativity, speed, and scale without losing the human judgment and storytelling that makes design impactful.

Design System and Cross Team Collaboration

To move fast without sacrificing quality, I built a scalable design system and component library. This ensured consistency across web and mobile, while enabling engineers and marketing teams to ship faster and stay on-brand. The system extended into landing pages, onboarding flows, and promotional campaigns, giving Playota a unified identity across all surfaces.

Gameplay and Engagement Design

I designed high-fidelity experiences for cricket and football fantasy contests, integrating:

• Play-to-earn mechanics

• AI-driven auto-team creation

• Collectible card elements

These features were designed to drive engagement and retention, making the product more than just functional. It was aspirational and visually immersive.

Impact

Playota launched as a visually impactful, global fantasy sports platform, attracting 1,000+ active users with thousands of teams created across cricket and football. Engagement remained high due to the blend of polished UX and AI-powered visual storytelling.

The result was a product that not only worked but stood out in a crowded market through design.