Fincent Illustrations

Website

Fincent was already being shaped by an incredibly talented founding design team, industry-leading designers who were rethinking what modern bookkeeping could look like. I came in as a consultant to extend their vision on the visual and brand side, ensuring that the product’s clean, modern experience carried through every touchpoint.

My focus was on developing a flexible illustration system and component library that could humanize complex financial concepts without sacrificing trust. Working closely with the core team, I researched the competitive landscape, explored playful yet minimal visual styles, and ultimately helped design an illustration language that made Fincent’s brand both approachable and professional.

Beyond the product, I collaborated with the marketing leads to adapt these visuals for campaigns, social media, and the website, giving them a toolkit that scaled their storytelling without diluting consistency. This consulting engagement became a bridge between their product design vision and their broader brand expression.